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ISBN13:9780721683812 ISBN10:0721683819 Material Type:hardcover
ISBN13: B0762FP9QK ISBN10: B0762FP9QK Material Type: hardcover
ISBN13: 9780395856956 ISBN10: 0395856957 Material Type: paperback
Speaking Frankly About Customer Relationship Management: Why Customer Relationship Management Is Still Alive and Vital to Your Company's Customer Strategy Christian Pneumatology whet your appetiteIs Customer Relationship Management (CRM) an obsolete concept? As technology and cultural changes continue to influence our customer strategies, the terms and methods we use to define them are also changing. Is CRM still relevant as we address the need for customer engagement innovation and the customer experience? What role does customer relationship management play? How does it support the initiatives that drive customers to buy, return, and
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