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ISBN13: 9781878788498 ISBN10: 1878788493 Material Type: paperback
ISBN13: 9780807012017 ISBN10: 0807012017 Material Type: paperback
Be TransformedApproximately 13
and sophistication of it's arrangements - not to mention the reference-grade production and inclusion of the definitive renditions of two jazz standards
Marketing Imagination, New, Expanded Edition Bibliographies & Indexes ISBN13: 9781878788498 ISBN10: 1878788493 MaterialSince its publication in 1983, The Marketing Imagination has been widely praised as the classic, all inclusive "Levitt on Marketing." Now Theodore Levitt renowned as the Harvard Business School's "guru of marketing" has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award winning essay "Marketing Myopia," and included detailed accounts of how to maximize
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