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Spike Jonze
For over 40 years
Since its creation
and athletics
Mattel: 70 years of innovation and play "watches" Spike Jonze"Innovation became a hallmark of Mattel operations, said Mattel co founder Elliot Handler in 1968. We were unorthodox, venturesomeour people were willing to try new things. This quality, more than any other, has been the key to the companys progress. From its humble beginnings producing picture frames for portrait studios to icons including Barbie and Hot Wheels, Mattel has been a master of imagination and innovation for seventy years. In 1938,
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