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The legendary ten years Tom Ford spent at the helm of Gucci is one of the most significant decades in fashion history
here Mark takes us on his most personal journey
Despite diving the sinkhole hundreds of times
Not even the shy new girl at Tommen College
The Rules That Make Us : How Culture Shapes the Way We Act, Think, Believe and Buy - Oliver Sweet Publication Date:26/02/2026 The legendary ten years TomA clear, compassionate, and much needed book for our time' Christian Madsbjerg, author of Look and SensemakingOliver Sweet is one of the world's leading business anthropologists. He works with brands like Coke, Ikea, Google and Dyson, as well as local councils and national governments, to reveal the secrets behind our decision making. Why do we do what we do? We might think it's our unique personality and individual differences that guide our choices,