Rolex Day-Date 18238 Purple Roman Numerals Dial 1940s distinguished by its smooth bezel

distinguished by its smooth bezel

mysterious aesthetic

Rounded off by a brushed finish and Swiss made buckle

Let us help you acquire this unique "industrial" Tradition

Rolex Day-Date 18238 Purple Roman Numerals Dial 1940s distinguished by its smooth bezelWhen the Rolex Day Date was introduced in 1956, it stood alone as the brands only truly complicated wristwatch. Hard to imagine today, but despite several earlier attempts at more complex timepieces, Rolex had struggled to convince buyers that practicality and prestige could coexist in a single watch. Everything changed when President Dwight D. Eisenhower was seen wearing a Rolex Day Date. From that moment on, the model became forever associated with